Jeff Bacon's career in music started as an artist in the mid-90s. After juggling corporate roles in the digital space by day with performing with and managing his own band by night, he cut his teeth on working with labels at Counterpoint (rights and royalties); sync licensing at Audio Network and Tsunami Music; artist management with Alabama 3; digital marketing and consultancy for a range of burgeoning artists as well as Curve Music and Musicmetric. Currently, Jeff also looks after digital/product management and artist relations for TrinityRDG Productions and the newly launched WSI Records.