Management

 

Ian Robinson

Management Consultant

Renowned for understanding and developing what artists are trying to achieve whilst squaring that with commercial imperatives, Ian has worked in music for 15 years as A&R, publisher, artist manager, live music consultant and all-round fixer, covering both major labels and the independent sector.

Initially Ian was strongly associated with major label turn-arounds at Universal/MCA, Gut Records and then V2 Music Publishing. Since going independent in 2003 he has continued to specialize in challenging scenarios, particularly advising publishing and digital music marketing start ups.

Throughout this time he has also worked in Artist management, working closely with bands to create a self-sufficient marketing and financial platform for themselves. Beyond simply developing their songwriting skills and general appeal, a lot of that work is based on a strong live plot. Ian has extensive knowledge of tour logistics in UK & Europe and currently promotes UK shows on behalf of MTV.

As a consequence of all this Ian has helped guide the careers of multi-million selling artists + pop writers right through to enabling leftfield artists to make a living on their own terms.

These days he runs the Gift Music label and consultancy, working with various clients such as MTV for whom he manages the new MTV Presents live showcases.

On rare forays away from a life in music Ian spends his spare time in Rome, roaming far flung wilderness destinations for obscure wildlife spotting and railing at his much loved football team’s apparent inability to ever win anything ever.

 

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