Marketing + Design

Marketing is a process that communicates to a target audience that a product or service exists which will satisfy that market’s needs.

Basically, Marketing communicates, through different channels, that a product or service exists. Channels include the internet, TV, physical and digital periodicals, social networks, and mobile media devices. To accomplish this communication, the “4 Ps” of Marketing are used as a foundation - product, placement, pricing, and promotion. In extension of this foundation, Marketers are concerned with branding, positioning, PR, and collateral.   

Also considered is the different ways to market, namely viral marketing, CRM (customer relationship marketing), social media marketing, and direct marketing.

Our Marketing consultants can assist you in putting together your Marketing plan and all it’s components. 

Benji Rogers > Pledge Music > Digital Marketing maestro

Jim Gottlieb > Sugar Music > Playlouder and Playlouder Recordings > Concrete and Glass

Ian Robinson > Universal/MCA, Gut Records, V2 Music Publishing > Gift Music

John Pearson > Commerical Director, MCA/Universal > Managing Director, ZTT Records > currently, Director, Pearson Productions and Consultant, Bertelsmann Germany, Metropolis Studios, Twenty First Artists

Phink.tv > Filming, Animation, Illustration and Design with original directing and editing styles for an eclectic mixture of clients including PR Agencies, Management Companies, Musicians and Bands

Design

The artist’s logo, website, and overall image fall under this category.  Your visual story speaks volumes and should reflect your music - so its important to get the design and the feel right. 

Steve Price > Plan-B Studio > Graphic Design on all platforms

Styling

Sasha Rainbow > Stylist > Art Director > Fashion Consultant