Publicity + Promotion

Promotion

The ultimate objective in record promotion is to achieve a high level of airplay and TV coverage - preferably on major stations/networks which, in the UK still have massive audiences, literally millions!!

Radio: The UK boasts a huge number of successful FM & digital radio stations covering all genres of music. This breaks down between the BBC (eg Radio 1, Radio 2, 6 Music) and the Commercial Radio (eg Global Group inc Capital FM, Heart, & XFM; Bauer Group inc Magic, Kiss).

TV: The major channels, BBC, ITV & Channel 4 have various entertainment programmes which feature music guests for interviews and live performances.

Alternatively, if a promo video clip is available there are a number of (mainly) digital channels to be approached including MTV (inc VH1), Bauer Group and the Sky Music Channels.

The plugger's key is having strong contacts, particularly with the producers and researchers at the above mentioned stations and having the experience to direct their efforts given the genre of the artist they are working.

Ron McCreight > Radio plugger extraordinaire > BBC Radio 2 honey > Cherry Red Records, majors, indies, and just-breaking acts

Steve Tandy > MD Intermedia Regional Promotions > MD, COP (Carry on Plugging) Media

Publicity

PR is the art of storytelling and positioning people, products, and happenings in the most advantageous way.  It’s argued that PR is the most effective way to build a brand.  In this day and age, artists are synonomous with brands, and should treat their act as such.

PR is integral to your music project; it can be wholly overt or very subtle.  Either way, the type of PR you utilize must be sensical and achieve optimum results, as a misstep could knock you back.  With data being transferred at a break-neck speed, time is of essence and most projects can ill-afford to re-start or correct bad planning.

Our PR consultants will assist you in your press campaign, including press releases, bios, placement, who/how to make contact, and your target market(s) and sub-segments. Traditional and digital methods of PRing your project can be discussed.

Ben Allen > BAM! Music marketing, PR & digital consultancy > Established A Star PR's online department > Benicassim, Hop Farm, Keane, Sugababes, Jamie T, Bryan Ferry

Dave Clarke > 10 years music-based press and publicity > James Brown, UB40, Sam Moore, Isaac Hayes, Motown, The Dubai Desert Rock Festival and The Dubai Desert Rhythm Festival

Jeff Bacon > Sync licensing, Audio Network & Tsunami Music > Management, Alabama 3 > Digital Marketing, Curve Music, Musicmetric > Digital/Product management, Trinity RDG Productions